I design products that
feel
simple,
Sudhanshu
even when they are not.
Hi! I’m Sudhanshu. I lead Product Design + PM at PagarBook’s AI Business Vertical. M.Des, IIT Bombay.
01. About

hi, that’s me :)
I’m a product designer who also wears the PM hat. I like problems that look messy from the outside, like a seller’s phone photo, a twelve-person payroll or a Shopify catalogue. I stay with them until the answer feels obvious.
M.Des, IIT Bombay
Product design
UX research
Product management
AI products
More about me

02. Case studies
Selected
work
01. Flyr · Mobile app
Replacing the Product Shoot for India’s Smallest Sellers
One phone photo becomes publishable ad creative, and the format that matched how sellers actually work took month-three retention from 36% to 58%.
3Cr+
Monthly revenue
16K+
Paying users
58%
Month-3 retention
Read case study

02. Amplify · Web SaaS
Turning a Shopify Catalogue into a Creative Pipeline
Connect a store and it starts producing its own ads. An agent proposes them, the merchant reviews them, and they go live in one click.
$8K+
Monthly revenue
4K+
Creatives published
88%
Stores connected
Read case study

03. Staff Live · Mobile app
Making the Bill Do the Bookkeeping
One swipe when a worker arrives, an alert if they leave, and at month-end the hours come out as a report instead of an argument.
45L+
Monthly revenue
68%
Month-3 retention
Read case study




















