Read time 1 min
Instant Team Builder
Transforming expert teams into smarter, AI driven variations that reduce duplication and boost user engagement.
Product
My11 Circle, Games24x7
Industry
Fantasy Sports
My Role
Product Designer
Timeline
6 Weeks
The Problem
Building a fantasy team was a time-consuming and repetitive task for users. Most players relied on a single expert team, leading to duplicate picks and lower chances of winning big. We redesigned the team creation journey to make it faster, personalized, and more strategic, empowering users with unique combinations and effortless play strategies.
The Challenge
This project was more from a retention point on view. Some wanted quick and ready-made teams, others preferred small tweaks for control, while a few invested time in detailed research. Across all types, the common needs were speed, personalization, and a fair chance to win.
Success Metrics
User Research
Through user research and behavior mapping, We identified three key user segments, each interacting with expert teams in a distinct way. While their goals were similar win more, with less effort their approaches and frustrations were very different.
The User
User Group Identified
Key Insights
Speed is non-negotiable - Most users preferred faster team creation over detailed customization.
Personalization drives trust - Players adopted expert teams more when they felt aligned to their playstyle.
Duplication reduces excitement - Repeated, similar teams lowered user motivation to participate.
Different styles, same needs - Despite varied behaviors (instant pickers, tweakers, analysts), all users sought speed, fairness, and unique teams.
User Persona
Instant Picker
Behavior:
Visit the app just before the deadline.
Pick an expert team instantly without modifications.
Pain Points:
End up selecting common teams used by thousands of others.
Lower chances of winning big due to duplication of teams user makes.
Tweeker
Behavior:
Picks an expert team but tweak a few players — like captain, vice-captain.
Often Comes to analyse the trends used by other experts
Pain Points:
Have to manually check stats before making changes.
No guided support to know which tweaks actually help.
Analyst
Behavior:
Spend time researching most-picked players and trends.
Build a custom team from scratch using data.
Pain Points:
Takes too much time (4–6 mins or more).
Overwhelmed by data decision paralysis.
Often second-guess their own strategy.
Key Problems Identified
User Flow
Problem Statement
To redesign the fantasy team creation journey to make it faster, more personalized, and strategically engaging reducing duplication, saving time, and giving users a greater sense of control.
Design Explorations
Drag and Move around to see some iterations
Design Ideation
Experts Team Page
Instant fantasy team page
Final Designs
Expert's Team Touchpoint
For users who prefer speed, this option provides ready-made expert teams with AI-driven variations. The touchpoint nudges users toward faster, personalized team selection without losing strategic depth.
Create Team Page Touchpoint
For users who want full control, this flow lets them build a team from scratch. The touchpoint makes it easy to start creating quickly while still feeling guided with stats and insights.
Expert's Team Touchpoint
A dedicated page that lets users pick AI-curated teams instantly based on experts choices, with options like safe, balanced, or aggressive. It cuts team creation time to under 1.5 minutes while still allowing quick tweaks for personalization.
