Instant Team Builder
Instant Team Builder
Instant Team Builder
Transforming expert teams into smarter, AI driven variations that reduce
duplication and boost user engagement.
Transforming expert teams into smarter, AI-driven variations that reduce duplication and boost user engagement.
Project Details
Project Details
Project Details
Product: My11Circle, Games24x7
Industry: Fantasy Sports
Timeline: 7 weeks (2024)
My Role: Product Designer
Building a fantasy team was a time-consuming and repetitive task for users. Most players relied on a single expert team, leading to duplicate picks and lower chances of winning big. We redesigned the team creation journey to make it faster, personalized, and more strategic, empowering users with unique combinations and effortless play strategies.
Building a fantasy team was a time-consuming and repetitive task for users. Most players relied on a single expert team, leading to duplicate picks and lower chances of winning big. We redesigned the team creation journey to make it faster, personalized, and more strategic, empowering users with unique combinations and effortless play strategies.
Building a fantasy team was a time-consuming and repetitive task for users. Most players relied on a single expert team, leading to duplicate picks and lower chances of winning big. We redesigned the team creation journey to make it faster, personalized, and more strategic, empowering users with unique combinations and effortless play strategies.
Research
Ideation
Design
Prototyping
Metrics Achieved
Feature Adoption
+22%
Total Teams Creation
+25%
LTV
+6%
Revenue Increase
+2%
Who are the Users ??
The Users
This project was more from a retention point on view and the users at the same time will be the casual and serious fantasy players, each with different levels of time, interest, and expertise. Some wanted quick and ready-made teams, others preferred small tweaks for control, while a few invested time in detailed research. Across all types, the common needs were speed, personalization, and a fair chance to win.
This project was more from retention point on view and the users at the same time will be the casual and serious fantasy players, each with different levels of time, interest, and expertise. Some wanted quick and ready-made teams, others preferred small tweaks for control, while a few invested time in detailed research. Across all types, the common needs were speed, personalization, and a fair chance to win.
This project was more from a retention point on view and the users at the same time will be the casual and serious fantasy players, each with different levels of time, interest, and expertise. Some wanted quick and ready-made teams, others preferred small tweaks for control, while a few invested time in detailed research. Across all types, the common needs were speed, personalization, and a fair chance to win.
My Design Process
User Research
01
Explore
User Interview
02
Extract
Insights
Potential solutions
Problem Statement
03
Ideate
Brainstorming
Session
04
Design
Wireframes
Prototype
High Fidelity Designs
User Research
My Design Process
Empathize
Define
Ideate
Design
User Research
01
Explore
User Interview
02
Extract
Insights
Potential solutions
Problem Statement
03
Ideate
Brainstorming
Session
04
Design
Wireframes
Prototype
High Fidelity Designs
User Research
Our users and Their Playstyle
Through user research and behavior mapping, We identified three key user segments, each interacting with expert teams in a distinct way. While their goals were similar — win more, with less effort — their approaches and frustrations were very different
Novice Player
The Instant Picker
Behavior:
Pick an expert team instantly without modifications.
Pain Points:
End up selecting common teams used by thousands of others.
Have no time or options to personalize.
Novice Player
The Tweaker
Behavior:
Pick an expert team but tweak a few players — like captain, vice-captain, or 1–2 key swaps.
Pain Points:
Have to manually check stats before making changes.
No guided support to know which tweaks actually help.
Extra effort for minimal gain.
Novice Player
The Analyst
Behavior:
Spend time researching most-picked players, trends, and expert recommendations.
Build a custom team from scratch using data.
Pain Points:
Takes too much time (4–6 mins or more).
Overwhelmed by data → decision paralysis.
The Instant Pickers
The Instant Picker
Behavior:
Visit the app just before the deadline.
Pick an expert team instantly without modifications.
Pain Points:
End up selecting common teams used by thousands of others.
Have no time or options to personalize.
Lower chances of winning big due to duplication
The Tweaker
The Tweaker
Behavior:
Pick an expert team but tweak a few players — like captain, vice-captain, or 1–2 key swaps.
Often Comes to analyse the trends used by other experts in making the teams.
Pain Points:
Have to manually check stats before making changes.
No guided support to know which tweaks actually help.
Extra effort for minimal gain.
The Analyst
The Analyst
Behavior:
Spend time researching most-picked players, trends, and expert recommendations.
Build a custom team from scratch using data.
Pain Points:
Takes too much time (4–6 mins or more).
Overwhelmed by data → decision paralysis.
Often second-guess their own strategy.
Key Insights
Speed is non-negotiable - Most users preferred faster team creation over detailed customization.
Personalization drives trust - Players adopted expert teams more when they felt aligned to their playstyle.
Duplication reduces excitement - Repeated, similar teams lowered user motivation to participate.
Different styles, same needs - Despite varied behaviors (instant pickers, tweakers, analysts), all users sought speed, fairness, and unique teams.
Speed is non-negotiable - Most users preferred faster team creation over detailed customization.
Personalization drives trust - Players adopted expert teams more when they felt aligned to their playstyle.
Duplication reduces excitement - Repeated, similar teams lowered user motivation to participate.
Different styles, same needs - Despite varied behaviors (instant pickers, tweakers, analysts), all users sought speed, fairness, and unique teams.
Key
Key
areas to work on
areas to work on
personalization. unique teams. strategic output. fast team creation.
personalization. unique teams. strategic output. fast team creation.
Core Journey and Problem Identification
Create Team Journey
This is where users manually build their fantasy team from scratch.
While it gives them full control, it often felt time-consuming and overwhelming especially for casual users who didn’t want to spend 5+ minutes analyzing players.
My design focused on simplifying player selection and giving users quick insights so they could build confidently without getting stuck.
Experts Team Page
This page let users pick pre-made teams by experts, but most of them felt generic and repetitive.
Many users ended up with duplicate teams, lowering their chances of winning.
Problem Statement
Players across segments new, casual, and serious—face friction in the lobby, team creation, KYC, and add cash journeys, causing drop-offs and low trust. Through design, The aim is to simplify these flows, build clarity, and create a conistent and engaging experience tailored to different player needs.
Decoding Ideas
Experts insight Page
Create Team Page
Problem Statement
To redesign the fantasy team creation journey to make it faster, more personalized, and strategically engaging reducing duplication, saving time, and giving users a greater sense of control.
Brainstorming Ideas
Brainstorming Ideas
Drag and Move around to see some iterations
Decoding Ideas and its Evolution
Experts Insights Page
Create Team Page
Final Designs
Expert's Team Touchpoint
For users who prefer speed, this option provides ready-made expert teams with AI-driven variations. The touchpoint nudges users toward faster, personalized team selection without losing strategic depth.
Create Team Page Touchpoint
For users who want full control, this flow lets them build a team from scratch. The touchpoint makes it easy to
start creating quickly while still feeling guided with stats and insights.
For users who want full control, this flow lets them build a team from scratch. The touchpoint makes it easy to start creating quickly while still feeling guided with stats and insights.
For users who want full control, this flow lets them build a team from scratch. The touchpoint makes it easy to start creating quickly while still feeling guided with stats and insights.
Expert's Team Touchpoint
A dedicated page that lets users pick AI-curated teams instantly based on experts choices, with options like safe, balanced, or aggressive. It cuts team creation time to under 1.5 minutes while still allowing quick tweaks for personalization.
Figma Prototype
Other Case Studies
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Lets Connect
I'd love to connect with you!
Lets Connect
I'd love to connect with you!