Quick Pick

A fast-paced prediction feature built in just 2 weeks during the IPL season, enabling users to answer simple Yes/No cricket questions.

Transforming expert teams into smarter, AI-driven variations that reduce duplication and boost user engagement.

Project Details

Product: My11Circle, Games24x7

Industry: Fantasy Sports

Timeline: 2 weeks (2025)

My Role: Product Designer

Picker was a fast-paced IPL feature where users could make simple Yes/No predictions on live match moments, like whether a player would score above a certain number of runs. Designed and shipped in just 2 weeks, it gave fans an easy, engaging way to interact with matches in real time.

Metrics Achieved

Feature Adoption

+12%

Total Joins

12Mn

IPL 2025 Revenue

+9%

Approach

With only two weeks before the IPL and a competitor already in the market, the project demanded speed and clarity. The goal was to create a lightweight, high-engagement feature that could be quickly understood and used by users for live matches scenarios. Business requirements and feasibility guided every decision, with a focus on delivering maximum impact in minimum time.

The Users

Through user research and behavior mapping, We identified three key user segments, each interacting with expert teams in a distinct way. While their goals were similar — win more, with less effort — their approaches and frustrations were very different

Key Design Requirements

Simplicity

Fast Join

Engagement

Feasibility

Key Design Requirements

Simplicity

Fast Join

Engagement

Feasibility

Problem Statement

To design and ship a lightweight, high-engagement prediction feature in under 2 weeks. The challenge was to create a simple yet exciting Yes/No interaction that could be executed quickly without user research or extended testing, while still delivering strong business impact during the high-stakes IPL season.

Problem Statement

Brainstorming Ideas

Drag and Move around to see some iterations

Final Designs

Main Team Page

The Main Lobby is the entry point where users discover upcoming matches and contests. The design focuses on clarity and quick decision-making — showcasing match details, contest highlights, and promotional features upfront.

Quick Picks Page

The Create Team page is where the core fantasy experience happens. It was designed to be intuitive, fast, and engaging, allowing users to pick players within constraints like budget and team balance. The emphasis was on visual clarity (player stats, selection indicators, and roles) and guidance through subtle cues, ensuring even first-time users could build a team confidently without confusion.

For users who want full control, this flow lets them build a team from scratch. The touchpoint makes it easy to start creating quickly while still feeling guided with stats and insights.

Live and Completed Team page

For Live matches, the design highlights real-time scores, leaderboards, and progress so users can instantly track performance.

For Completed matches, the focus shifts to results, winnings, and insights, making it easy for users to review outcomes and build trust in the platform.